Introducing Clark, the Baby Shark
May 23rd, 2010Modern times don’t always mean that technological gadgets are always the best solution for everyday use. Take educational toys, for example. At one time, parents were led to believe that for the benefit of their baby’s development they should use electronic products to assist their baby’s development. But with no apparent improvement in their baby’s development from such gadgets, parents have returned to proven baby learning toys, specifically the non-electronic alternatives.
The reason that these can be more beneficial is that they can communicate more directly with your baby’s emotions, assist the development of hand-eye co-ordination and leave more scope for the development of your child’s imagination. In their search for proven ways to help their babies build vocabulary and cognitive skills, parents have discovered Clark the Baby Shark, a series of reading toys built on dialogic reading systems recommended by early literacy experts. Clark the Baby Shark Reading Toys meet the need for educational baby toys and early reading programs.
“So many parents want to subscribe their one-year-old to our preschool magazine, Tessy and Tab, we decided to research and develop the perfect reading start for babies” explains Judy Johnston, CEO of Blue Lake Children’s Publishing children’s magazine . “All the experts in the field told us that the place to begin is with dialogic reading – putting familiar and colorful objects on the page so that the baby can point at them and the parent can build a dialogue about the pictures. And parents told us they wanted something that the baby could also play with independently, and that they could safely chew on.”
The explosion of electronic media – videos, electronic toys and even TV channels for babies – that began in the 1990′s was followed by a serious backlash a decade later. Research-based institutions such as The American Academy of Pediatrics issued serious guidelines: they recommend no screen time for children under the age of two. Parents were forced to find other sources of developmental activities. At the same time, reading experts were showing methods of reading with babies that provided additional early literacy benefits beyond traditional “read aloud” method.
Baby reading experts and product design engineers helped the company create a series of “reading toys” sturdy, laminated “books with no pages and chewable edges”. They also created a new character, Clark the Baby Shark, who has just one tooth and wears a diaper. The first set in the series features Clark in three different baby-recognizable settings: In the Bath, At the Park, In the Kitchen. Educational baby toys.
“Educated parents are searching for non-electronic alternatives. They are finding Clark, seeing that it works, and they are telling their friends” says Johnston.
